Dell says that it's interesting what can happen when you treat every little piece of a thing like it's not just one thing, but everything. The computer company reasons that when each part does everything better than ever, the sum of those parts is open to imagination. Dell believes the XPS 13 was built this way.

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Tagline
“Every Little Thing Is Everything.”
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Active
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Young & Rubicam Group (Agency), Y&R (Creative Agency), MediaCom (Media Agency)

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