Outside of an ominous airplane hangar, a lineup of Kia vehicles prepare for the winter conditions inside the enormous structure. With no fear, the winter ready vehicles take off toward the hangar doors. The automaker invites you to take command of winter, instead of just coping with it. To prepare for the cold months ahead, Kia encourages you to take advantage of its deals on its lineup of vehicles. During the Command the Season event, customers can receive special financing with holiday bonus cash or customer cash on select models.