Irish Spring Super Bowl 2022 TV Spot, 'Welcome to Irish Spring'

Irish Spring is back for the 2022 Big Game with the adventure of a lost, sweat-stained traveler who finds a forest utopia and hops off his raft to asks smiling, white-clad residents what the place is called. The light and cheery vibes turn ominous when the traveler learns that HE is welcome here in Irish Spring, but -- the greeter's expression darkens as he carves a bar of soap -- his "stinkiness" certainly isn't. Suddenly, a rabbit declares that "bad smells must receive The Correction" in a comically deep voice, signalling for the newcomer to be carried off like a sacrifice. The terrified traveler is lowered into the spring to the residents' chants of "cast thy smell away" and ... nothing to see here, everything's fine! The smiles return as the newest member of the group, now acceptably clean and fresh, joins a group dance around a giant bottle of Irish Spring body wash.