Instacart TV Spot, 'Mom's Short Ribs'

A man is greeted at the front door by the delicious aroma of mom's cooking and hurries to join her in the kitchen. As he watches her work her magic, he imagines what it would be like if her homemade short ribs could be delivered -- and it doesn't seem like a good time. She'd probably have a restaurant so popular that he couldn't get a table, she'd be too swamped with interviews and franchise offers to cook anything herself, and eventually her dish would be unrecognizable on a soulless fast food assembly line. Instacart chimes in to note that luckily, mom's homemade ribs CAN'T be delivered, and that's why the service delivers the ingredients instead.