Cigna TV Spot, 'Growth'

Cigna wonders what you think of when you hear the word "growth." For many, it conjures up images of five-year plans and cashflow, projections and paperwork. The insurance company instead posits the idea that a business's growth is really about the people it employs. Employees are people with lives outside of work, who have daughters with brand-new braces or who really need to take a day off from working from home. Cigna encourages companies looking for a health plan to consider it an opportunity to invest in a growth plan.