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Modelo TV Spot, 'The Fighting Spirit of Damian Lillard'

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Modelo highlights the fighting spirit of Damian Lillard. Though Dame played basketball well in high school, he was initially benched until he worked his way off it through hours at the rec center practicing. He played at the relatively-small Weber State and excelled to become a first-round draft pick. Now, after six elections to the All Star Team, he doesn't let his success cloud his work ethic and strives to build up his home community of Oakland. Modelo says that this fighting spirit is what its beers are brewed for and why Dame is a lion.

Published
October 13, 2021
Advertiser
Modelo
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Modelo Especial, Modelo Negra
Tagline
“Brewed For Those With a Fighting Spirit”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Damian Lillard ... Athlete, Jay Holder ... Basketball player guarding Dame Lillard
Agency
Horizon Media, Inc. ... Media Agency

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