As professional NBA player Ben Simmons gets some exercise, he gets a call from Frosted Flakes cartoon mascot Tony the Tiger who tells him that they have a problem. He explains that schools across the country have had to cut their sports programs and he needs Ben's help to fix it so kids will have the chance to be tigers. Ben agrees to help, but before hanging up, he has Tony say his famous catchphrase, which Ben says never gets old.

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