Ed Sheeran DM'ed Heinz Ketchup with an idea for an ad, and it went a little something like this: Ed walks into a fancy restaurant and gets shown to a fancy table where the waiter offers him some fancy food. Ed thinks this all sounds good -- at least the parts that don't sound like, "Blah, blah, blah" -- and he orders a meal. It all comes out and looks fancy, but it's missing a little something. Ed pulls his bottle of Heinz ketchup out of his bag to make his meal just the way he likes it. He might've scandalized everyone in the fancy restaurant from the waiter to the chihuahua, but Ed knows what he likes.