A car salesman prints up the final documents for a couple to sign. They notice the factory floormats on the list and ask if they are really as good as WeatherTech ones. The salesman nervously tenses up and starts clicking his pen. Upon staring at his poster that reads "TRUSTWORTHY" he tells the couple that they aren't better than the laser-cut WeatherTech floormats. The couple slides the paperwork back across the table.