About CarMax TV Commercial, 'Because You Matter'
If you break it down to the base components, cars are just metal objects. It doesn't (or shouldn't) matter how you buy it, but try telling that to a shy person who's more comfortable behind a computer when a pushy salesperson is talking his ear off. Or a social person who's losing his patience with trying to buy a car online. Or a mother who's been stuck at a dealership for three hours with a three-year-old that is losing its mind from boredom. Everyone likes to buy cars their own way and CarMax says it offers the options that work for you.