Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bacardi TV Commercial, 'Make It Hot' Featuring Major Lazer, Anitta

The beat of Major Lazer and Anitta's Sua Cara starts as just a beat from a bottle of Bacardi. As the beat grows and manifests into the full version of the song, drinks using the spirit are passed around. As the scene of different people dancing to the song shift, Bacardi encourages everyone to pass the beat on.

Advertiser
Advertiser Profiles
Products
Tagline
“Do What Moves You”
Mood
Active
Actors - Add
None have been identified for this spot
Agency
BBDO Worldwide (Creative Agency), BBDO Worldwide (Digital Agency), BBDO Worldwide (Media Agency)

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