A dentist informs her patient that harmful bacteria lurk just below the gum-line, and is cause for concern. To help with this, Crest suggests using its Gum Detoxify toothpaste. Crest says it not only works below the gum-line to neutralize harmful plaque bacteria, but can also reverse early gum damage.

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Tagline
“Healthy, Beautiful Smiles for Life”
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Active
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Jules Willcox ... Patient
Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Publicis (Media Agency)

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