Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Crest Gum Detoxify TV Commercial, 'Below the Gumline'

A dentist informs her patient that harmful bacteria lurk just below the gum-line, and is cause for concern. To help with this, Crest suggests using its Gum Detoxify toothpaste. Crest says it not only works below the gum-line to neutralize harmful plaque bacteria, but can also reverse early gum damage.

Advertiser
Advertiser Profiles
Tagline
“Healthy, Beautiful Smiles for Life”
Songs - Add
Mood
Active
Actors - Add
Jules Willcox ... Patient
Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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