A broker sitting in a car is asked about his rates for online trades by his driver. The broker starts to get nervous when he sees that Charles Schwab is offering a lower rate than he is. Before long, he sees signs for commission free trades popping up everywhere: on bus stops, the tops of taxis and even on the buses themselves. When a client calls to talk about her rates, he disdainfully says "Schwab," which accidentally prompts the caller to switch over to Charles Schwab.

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“Own Your Tomorrow”
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Active
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Universal McCann (Media Agency)

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