When Velveeta Shells and Cheese competes against the other guys, the difference between the two is clear: Velveeta's is creamy and smooth while the other cheese clumps into a mess. Velveeta then compares itself to a mascot who successfully excites the crowd while the other mascot plays the tambourine by himself.

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Tagline
“Velveeta Melts Creamier”
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Active
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Agency
Draftfcb (Agency), Crispin Porter + Bogusky (Creative Agency), Starcom Worldwide (Media Agency)
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