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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
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Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Progressive TV Commercial, 'Baker Mayfield Mows His Lawn'
A Cleveland afternoon finds Baker Mayfield tirelessly attempting to start up a lawnmower, but the bright orange bleachers behind him set a confusing atmosphere. To further this confusion, Baker turns down a maintenance worker's offer to help him out with an industrial size mower instead because "a man should cut his own lawn." Who knew that the word "home" could extend to the home stadium of a football team in Baker's mind? Progressive doesn't mind the difference when it comes to insurance, so if it's your home the insurance company wants you to protect it.
Advertiser
Tagline
“It's Your House. Protect It.”
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Funny
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Baker Mayfield ... Athlete
Agency
Arnold Worldwide (Agency)
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