Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AncestryDNA TV Commercial, 'Michael'

Michael has been a member of AncestryDNA since 2009 and with his results, he was able to locate a cousin that lived in Ireland. After flying out to his native country and meeting more than 20 other relatives, he was taken to the Cliffs of Moher and shown his ancestral home and family bar. Michael explains that his trip to Ireland gave him a sense of connection that was bigger than him after discovering his newfound community. AncestryDNA claims that its DNA kits have new features that give greater details which can lead to rich stories.

Advertiser
Advertiser Profiles
Tagline
“New Features. Richer Stories.”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Droga5 (Creative Agency)

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