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LEGO TV Commercial, 'Rebuild the World'

In the deep, remote plains, a hunter armed with a bow and arrow is stalking his prey when he comes across a small, white rabbit and its carrot. The chase begins immediately as the rabbit runs off into a nearby neighborhood where small, subtle changes begin to take place. Hair and clothing styles change and doorways that once led somewhere are now LEGO bricked off. As the hunter continues his pursuit, he comes across a fire-breathing dragon who blows flames on everything. The chase continues through town and through the air as the two rivals find vehicles that also double as aircraft. The two nearly collide into “Big Ben” as it rises from the ground before the rabbit escapes the sight of his pursuer. The rabbit is about to escape when the hunter appears before him and raises a carrot to take aim. It turns out the two have switched both objects and lower extremities as the hunter has become the hunted. Anything is possible in the world of LEGO and it all starts with a single brick.

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“Rebuild the World”
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Dragons, Duckling, Rabbits
BETC, France ... Agency
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