Hyundai says while it's nice to make cars that people can own, it's better to make cars that never own people. A man can let all his cares drift away while he pushes his daughter on a swing because he knows that Kelley Blue Book named Hyundai the lowest five-year cost to own of all brands for 2018.

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“Better Drives Us”
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Innocean USA (Agency), Innocean USA (Creative Agency), Innocean USA (Digital Agency), Innocean USA (Media Agency)
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