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Industry Share of Voice - past 2 weeks
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About JUUL TV Commercial, 'Roy and Kathy'

Kathy says that she is not able to recall a time during their relationship when her husband, Roy, didn't smoke. She adds that his smoking drove them apart and made her feel alone and bored. After 35 years of smoking, Roy says he realized that he needed to make a change. Rather than going outside, Roy is able to use his Juul vaporizer inside the house and enjoy more time with his wife. Although he never thought it would get him to quit smoking, he says that Juul has worked magically for him.

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“Make The Switch.”
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