As a man pours himself a bowl of Cheerios, the cereal brand urges him not to eat them for the 100 percent whole grain oats or because they can help lower cholesterol. Instead, he's encouraged to eat them for his granddaughter.

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Tagline
“Good Goes Round”
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Active
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Agency
Bromley (Agency), Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)

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