Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Crest Gum and Sensitivity TV Commercial, 'Brain Freeze'

This mother and daughter are out enjoying smoothies when the mother suddenly experiences a moment of discomfort. The young girl thinks her mom is experiencing a brain freeze, but it turns out that her mom just has sensitive teeth. Crest claims that over 80 percent of tooth sensitivity begins at the gumline, so treating sensitivity at the source with its Gum and Sensitivity toothpaste can provide relief from pain within days.

Advertiser
Advertiser Profiles
Tagline
“Healthy, Beautiful Smiles for Life.”
Songs - Add
Mood
Active
Actors - Add
Kristin Malko ... Spokesperson, Scarlett Estevez ... Daughter
Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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