This mother and daughter are out enjoying smoothies when the mother suddenly experiences a moment of discomfort. The young girl thinks her mom is experiencing a brain freeze, but it turns out that her mom just has sensitive teeth. Crest claims that over 80 percent of tooth sensitivity begins at the gumline, so treating sensitivity at the source with its Gum and Sensitivity toothpaste can provide relief from pain within days.

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Advertiser Profiles
Tagline
“Healthy, Beautiful Smiles for Life.”
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None have been identified for this spot
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Active
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Kristin Malko ... Spokesperson, Scarlett Estevez ... Daughter
Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Publicis (Media Agency)

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