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Jif TV Spot, 'Squirrel'

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As a woman lathers a piece of bread with some Jif Creamy Peanut Butter, she attracts the attention of a nearby squirrel in the park. She hands a piece to the small animal before realizing the park's entire squirrel population has arrived in hopes of getting a snack. Unfortunately, her kindness also attracts a grown man dressed in a squirrel costume who hopes to get some Jif Peanut Butter from her, but that's just a couple notches above crazy to actually deal with.

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Jif Creamy Peanut Butter
“That Jif'ing Good”
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Kira Powell ... Lead role
Carat ... Agency, Publicis ... Media Agency
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