Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Principal Financial Group TV Commercial, 'Music Academy'

A mother watches her daughter develop her music skills and maintains that her vehicle is fine despite the daughter's protestations. What the girl doesn't realize is that her mother is working with Principal Financial to make sure she can afford to go to her first choice music academy -- this accomplishment takes priority over a new car. Whatever you're looking forward to in life, Principal Financial says it can help you plan for that.

Advertiser Profiles
Tagline
“We Can Help You Plan For That.”
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