IHOP, formerly IHOB, interrupts regularly scheduled programming for an important announcement. The alert showcases a tweet from the previous year telling the restaurant to stick to making pancakes. IHOP heard the message loud and clear, so it's introducing new "pancakes." The newest "pancakes," which are actually burgers, include the Garlic Butter, Cowboy BBQ and the Big IHOP. The "pancakes" are claimed to be made with USDA choice Black Angus beef.

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Tagline
“Pancakes Pancakes Pancakes”
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Funny
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Agency
Vitro (Agency), McCann Erickson New York (Creative Agency), Initiative (Media Agency)

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