Bojangles' Pimiento Cheese Biscuit TV Commercial, 'Give Pimiento Its Respect'
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A man ponders if Pimento cheese is the caviar of the South, why would it be wasted on chips and celery. He and his friend agree it is time the cheese got the respect it deserves. Bojangles' suggests enjoying it on a buttery biscuit with its Pimiento Cheese Biscuit.
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- “It's Bo Time!”
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