Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About CDW TV Commercial, 'Sleepworkers'

A CDW employee is performing a walkthrough with a potential client whose IT employees are all exhausted to the point of sleeping on the job. Literally, they're all asleep at their desks, at the whiteboard and even while pouring coffee. The CDW employee says its services can help by setting up an infrastructure that manages even the most complex technologies so your IT professional can get caught up on their sleep and their updates.

Advertiser
Advertiser Profiles
Tagline
“People Who Get It”
Songs - Add
Mood
Funny
Actors - Add
Bill English ... CDW representative, Rod Luzzi ... Technician standing asleep by servers
Agency
The Ogilvy Group (Agency), Ogilvy & Mather (Creative Agency), Neo@OgilvyOne (Media Agency)

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