As a man attempts to lasso a wild stallion, a Kia Stinger GTS races around the desert kicking up dust. The automaker insists there are horses that won't live at the end of a rope or obey the boundaries set around them. Fortunately, it's not about showing the horse who's boss -- it's about showing it who's more crazy.

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Tagline
“Give It Everything”
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Active
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Animals
Agency
David & Goliath (Creative Agency), Canvas Worldwide (Media Agency)

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