Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Crest Gum and Sensitivity TV Commercial, 'Treat at the Source'

A dentist informs her patient that the sensitivity she is experiencing in her mouth starts at the gumline and needs to be treated at the source. To help with this, Crest suggests using its Gum and Sensitivity toothpaste, which the company says will treat sensitivity at the gumline immediately and for relief within days.

Advertiser
Advertiser Profiles
Tagline
“Healthy, Beautiful Smiles for Life.”
Songs - Add
Mood
Active
Actors - Add
Agency
Saatchi & Saatchi (Agency), Publicis North America (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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