Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About USAA TV Commercial, 'Veterans'
If you have an idea what a USAA member looks like, you might be surprised to discover that everyone featured in this commercial is a member of USAA. Some of them have served their country for a short time while others have enlisted decades ago. Some are family members of veterans who have served. USAA invites viewers who have family members that have served or actively serving to see whether they qualify for USAA's financial services.
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