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Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Travelers TV Commercial, 'The Drive' Song by Thompson Twins

A mother and her daughter are driving together when the daughter asks her to turn up the Thompson Twins' "Hold Me Now" so they can sing together. The song follows road trips together through sing-a-longs and silent treatments until it seems like the daughter is over bother her mother and the song. After a car wreck, though, the daughter realizes that she really does want her mom to "Hold [Her] Now," and their relationship is restored. The daughter grows up to have her own sing-a-longs with her own daughter. Travelers Insurance says it's there no matter where your journey takes you.

Advertiser
Advertiser Profiles
Tagline
“It's Better Under the Umbrella”
Mood
Informational
Actors - Add
Karin Inghammar ... Mother, Madeleine Steuart ... Teen daughter
Agency
Fallon Worldwide (Agency)

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