Sprite shines the spotlight on the next generation of entertainers who defy labels. After popping open a refreshing Sprite in a corner store, Kodie Shane scoffs at the clerk who calls her a rapper. She sees herself as winning awards, starring in movies and being digitized in gaming. Likewise, Seth Giscombe drinks a Sprite and knows he'll be more than just "fancy." He'll be an iconic designer who sells out runway shows and has his face splashed on every magazine cover on Earth and Mars.

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Tagline
“Thirst For Yours”
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Active
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Wieden+Kennedy New York (Creative Agency)
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