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Bind TV Commercial, 'Michael Madigan'

Bind reaches out to one of its personalized health plan users to ask why he chooses to use its services. Bind user Michael Madigan shares that after being diagnosed with bladder cancer he didn't have the peace of mind he desired from his health plan. Now he knows how much he will pay for any procedure and allows him to focus on getting back to good health.

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“Health is Personal. Now, Health Insurance is Too.”
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