After grabbing her morning coffee, a woman steps out of a cafe to await the arrival of her friend. A peculiar transformation begins around her as the friend pulls up in his Mercedes-Benz AMG GLE Coupe. Building facades morph into bleachers and the city streets become a race track. Mercedes owners all around them step into their AMG SUVs just in time for a race to begin. A newly created racing light flashes green and the drivers take off from the starting line of the track. The automaker assures the various vehicles are more than SUVs, they're AMG.