A woman pulls a dusty old book titled "Rules of the Household" from a shelf and reads an excerpt. The book claims that the half-hour before dinnertime is always a huge ordeal, but she flips this notion around and shows how easy mealtime can be in the modern age. With the SmartThings app, she preheats her oven from her phone in the grocery store. She grabs a frozen pizza, snaps a selfie, and sends the picture to her refrigerator, which alerts everyone in the house of tonight's menu. Samsung encourages you to rewrite the rules with its connected appliances.

Advertiser Profiles
Tagline
“Unwrite the Rules”
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Starcom (Agency), adam&eveDDB (Creative Agency), Rosetta (Digital Agency), Starcom (Media Agency)
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