The UPS Store ponders what exactly it means to be essential. Is it problem solving for customers or knowing what they need ahead of time? Is it just the act of being there when customers need you? The company assures that it is a combination of all these things and more. UPS says it is all about the individual moments when you help people. Whether a customer has an urgent package to ship or a marriage to make official, it is about helping every person that comes into the store. The UPS Store emphasizes that helping others is now more essential than ever and thanks all of the people who are keeping the country running smoothly.