Peter & Co. Jewelers TV Commercial, 'Antwerp, Belgium'
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Sacha Zaidman was drawn to Antwerp because the city is known for its diamond polishing. When he began working at Peter & Co. Jewelers, he noticed that the diamonds already had owners associated with them even as they were still being polished. Zaidman says that his employer deeply cares about finding the right diamond for each individual.
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