A football team gathers in the locker room to hear a speech from the coach. The man says that what makes champions is not what they do but what they don't do. Champions don't back down, settle or quit ... well, except for cable. With that said, Coach leads the inspired players in a team chant to never quit -- UNLESS IT'S CABLE! DIRECTV urges customers to switch from cable to watch the most live sports in 4K.