Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Express Pay It Plan It TV Commercial, 'Mattress Shopping' Featuring Tina Fey

Tiny Fey is getting a workout in while mattress shopping. But when she overhears two other women discussing how pricy their ideal mattress is, she can't help but to abruptly interrupt by loudly saying "hi!" The women are taken aback, but listen as Tina tells them that they can't skimp on a mattress decision because that's where they will spend half their life and eat all their meals. Tina suggests using Pay It Plan It with American Express, which allows customers to split large purchases up into smaller, monthly payments with no interest and a fixed monthly fee.

Advertiser Profiles
Tagline
“Don't Live Life Without It”
Songs - Add
Mood
Funny
Actors - Add
Tina Fey ... Actor/Actress
Agency
MindShare (Agency), mcgarrybowen (Creative Agency), Universal McCann (Media Agency)

More American Express Commercials

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