Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About American Family Insurance TV Commercial, 'Son'

A farmer seems disappointed to learn that his son James is going to a foreign country to help farmers there rather than staying home to help on the family farm. He even refuses to give his boy an in-person goodbye. After departing on his journey, James looks down at his father's farm through the airplane window to see that dad rolled out the word "PROUD" in the field below.

Advertiser Profiles
Tagline
“Insure Carefully, Dream Fearlessly.”
Songs - Add
Mood
Emotional
Actors - Add
J. Douglas Stewart ... Farmer dad
Agency
MindShare (Agency), BBDO (Creative Agency)

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