L'Oreal Paris True Match TV Spot, 'Shades for All Skin Tones'
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Balanda Atis is a L'Oreal Scientist who had a hard time finding a foundation to match her skin and made it her mission to create a makeup that reflects each person's skin tone. L'Oreal claims to have accomplished this by taking skin scans from a mix of 57 ethnicities to come up with a blend of color to fit each skin tone accordingly. The result of this endeavor is L'Oreal Paris' True Match foundation, which is available in 45 different shades.
- L'Oreal Paris Cosmetics
- L'Oreal Paris Cosmetics True Match
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- Wavemaker ... Media Agency
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