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YETI Coolers TV Commercial, 'PBR Bull Riding: Try and Love'

Professional bull riders liken coming out of the gates on a bull to a bomb going off. They say that once you're on the back of a bull, suddenly every other extreme sport seems a little safer. YETI and PBR encourage you to watch its short film "Try and Love" to get an idea of what the sport is like.

YETI Coolers
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