Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About E*TRADE TV Commercial, 'Neighbors'
The neighbors are pretty cool. They remember everyone's names, throw sweet barbecues on sunny days and the kids love going over there to swim in the pool. Forgot your swimming trunks? They have a pair they can loan you. They've even got a section in their stock portfolio just for pool stuff. Everyone likes them. You like them. But the truth is, you'd like them even more if you made more money than they did. E*TRADE doesn't want you to get mad at your wealthy neighbors when they can help you invest online.
Advertiser
Tagline
“The Original Place to Invest Online”
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Mood
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Albert Brooks ... Voice Over)
Agency
Grey Global Group Inc. (Agency), MullenLowe (Creative Agency)
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