As a Mercedes-Benz G-Class model treks through the dirt in slow motion, sending up clouds of dust, the automaker says stubborn is invincible, like an incurable insomniac who doesn't take no for an answer. The company believes "impossible" is an opinion and that even when stubborn has nothing left it will find another gear and keep going. Mercedes-Benz says stubborn makes it who it is and that you know what it makes.

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Tagline
“The Best or Nothing”
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None have been identified for this spot
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Active
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Jon Hamm ... Voice Over)
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Merkley+Partners (Agency), Merkley+Partners (Creative Agency), PHD (Media Agency)

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