Marcus Mariota scoffs when his Heisman Housemates get excited for Rivalry Week. But as he prepares to paint a masterpiece, Marcus seems to go into a trance and ends up painting a slightly disturbing image of himself bulldozing over beaver dams. Could this image, which suspiciously alludes to Marcus's rival school, mean that Rivalry Week has affected him more than he realized?

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TBWA Chiat Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD West (Media Agency)

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