A farmer sets off to start another day of work, but he makes sure to pull up his Spotify app and play Luke Bryan's hit "Sunrise, Sunburn, Sunset" before firing up his tractor. The long day of work ahead of him turns out to be a larger-than-life portrait of Luke Bryan he's etched into his own field. Over 8 million people listen to the "Hot Country" playlist on Spotify, but this just goes to show that some fans are more obsessed than others.

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Sage Ruis ... Guy in yellow hat
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Universal McCann (Media Agency)

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