Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's McRib TV Commercial, 'Fear of Missing McRib'

Today's McRib story focuses on ana vid McRib fan named Tonya who suffers from "FOMM," otherwise known as the fear of missing the McRib. Tonya loves the McRib so much that she sets an alarm to remind her about the arrival of the seasonal delicacy, plus an alarm to remind her about that alarm. She also makes sure to have her husband call to remind her about the sandwich on her lunch break and makes her own McRib-themed calendar months before McDonald's serves the sandwich again. The storyteller says that the moral of the story is to never miss the McRib's arrival, and if you develop habits like Tonya's you may be able to accomplish that.

Advertiser
Advertiser Profiles
Products
Songs - Add
Mood
Active
Actors - Add
David Huynh ... Husband
Agency
We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency)

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