Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2018 Ford F-150 TV Commercial, 'What Makes a Winner?' Featuring Matthew Stafford [T2]

Ford wonders what makes a winner and compares its vehicles to Matthew Stafford of the Detroit Lions to figure it out. The automaker makes it clear that both have awards, perseverance, dedication and ability while also standing the test of time. While these traits help make a winner, Matthew also knows you don't win by playing it safe. Instead, it takes work. So, let's keep working!

Advertiser
Advertiser Profiles
Promotions
Special financing (expires: 10/31/2018)
Tagline
“Built Ford Tough”
Songs - Add
Mood
Active
Actors - Add
Agency
BBDO (Creative Agency)

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