Cowboys and competitive bull riders sport their Wrangler jeans to NEEDTOBREATHE's "Great Night" as the apparel company encourages everyone to greet the rising sun, race toward the horizon, stare down their fears and always pick themselves back up, because you were born for this life.

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“Long Live Cowboys”
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Active
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Agency
Two by Four, TwoxFour (Agency), Mother New York (Creative Agency), Starcom Worldwide (Media Agency)

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