Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Gillette TV Commercial, 'Shaquem Griffin: Your Best Never Comes Easy'

Gillette tells the story of Shaquem Griffin, a first-year linebacker for the Seattle Seahawks. At a young age, Shaquem lost his hand to illness, and since then, greatness has never come easy to him. Gillette shows how his dad taught him to shave and then trained him as he began playing football. Alongside his brother Shaquill, Shaquem worked at the sport until he was finally drafted by the Seahawks. Gillette says your best is never easy, and its razor is the best a man can get.

Advertiser
Advertiser Profiles
Tagline
“The Best A Man Can Get”
Songs - Add
Mood
Emotional
Agency
Carat USA (Agency), Starcom MediaVest Worldwide (Media Agency)

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