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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About Gillette TV Commercial, 'Shaquem Griffin: Your Best Never Comes Easy'
Gillette tells the story of Shaquem Griffin, a first-year linebacker for the Seattle Seahawks. At a young age, Shaquem lost his hand to illness, and since then, greatness has never come easy to him. Gillette shows how his dad taught him to shave and then trained him as he began playing football. Alongside his brother Shaquill, Shaquem worked at the sport until he was finally drafted by the Seahawks. Gillette says your best is never easy, and its razor is the best a man can get.
Advertiser
Tagline
“The Best A Man Can Get”
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Agency
Carat USA (Agency), Starcom MediaVest Worldwide (Media Agency)
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