Q1 2024 TV Ad Transparency Snapshot

This is your comprehensive source for the latest trends and insights in TV advertising. Our Q1 2024 TV Ad Transparency Snapshot provides a wrap-up of the key metrics, top brands, and influential programs that made headlines in the first quarter of the year. We reveal the numbers and patterns that matter, guiding you through the current TV advertising landscape.

Some key takeaways include:

• Which brand led the way with 1.12% SOV by TV ad impressions.
• The primetime shows that gained significant attention, with some outpacing the norm by 40%.
• What 53.6% of advertisers identified as the biggest streaming measurement hurdle for the upcoming upfronts.
• Which major sporting event saw a 103.5% year-over-year increase in household TV ad impressions.